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Glossary   >   C   >   "Cold calling" Definition            Cold calling An approach by a salesperson to a prospect (prospective buyer) either by telephone or in person where no previous contact has been made. In the UK, when cold calling in respect of life assurance, pensions and unit trusts, a code of practice must be followed by the salesperson which includes the declaration of the name of the caller and his/her company and the purpose of the call etc. Glossary    Dictionary Search (powered by Google) WWW ITLOCUS.COM GLOSSARY.ITLOCUS.COM Translate a web page (powered by Google)      to German Spanish French Italian Portuguese Japanese Korean Chinese

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Cold calling - An approach by a salesperson to a prospect (prospective buyer) either by telephone or in person where no previous contact has been made. In the UK, when cold calling in respect of life assurance, pensions and unit trusts, a code of practice must be followed by the salesperson which includes the declaration of the name of the caller and his/her company and the purpose of the call etc.