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Glossary > D > "Dog" Definition

Dog

One of the four categories (quadrants) of the BCG growth-share matrix that represents the division within a company that has a small market share in a mature industry.

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Dog - One of the four categories (quadrants) of the BCG growth-share matrix that represents the division within a company that has a small market share in a mature industry.

Dog : one of the four categories (quadrants) of the bcg growth-share matrix that represents the division within a company that has a small market share in a mature industry.