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Glossary   >   I   >   "Impression" Definition            Impression An advertisement"s (usually a banner ad) appearance on a web page. Ad space is often sold on a CPM basis. Glossary    Dictionary Search (powered by Google) WWW ITLOCUS.COM GLOSSARY.ITLOCUS.COM Translate a web page (powered by Google)      to German Spanish French Italian Portuguese Japanese Korean Chinese

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Impression - An advertisement"s (usually a banner ad) appearance on a web page. Ad space is often sold on a CPM basis.