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Glossary > L > "Leading Lipstick Indicator" Definition

Leading Lipstick Indicator

An indicator based on the theory that when a consumer feels less than confident about the future, she (or he) turns to less expensive indulgences such as lipsticks. Therefore, lipstick sales tend to increase during times of economic uncertainty or a recession.

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Leading Lipstick Indicator - An indicator based on the theory that when a consumer feels less than confident about the future, she (or he) turns to less expensive indulgences such as lipsticks. Therefore, lipstick sales tend to increase during times of economic uncertainty or a recession.

Leading Lipstick Indicator : an indicator based on the theory that when a consumer feels less than confident about the future, she (or he) turns to less expensive indulgences such as lipsticks. therefore, lipstick sales tend to increase during times of economic uncertainty or a recession.