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Glossary   >   L   >   "Loss Leader Strategy" Definition            Loss Leader Strategy The strategy of offering a product or service at a considerable discount and loss of profit in order to attract future business. Glossary    Dictionary Search (powered by Google) WWW ITLOCUS.COM GLOSSARY.ITLOCUS.COM Translate a web page (powered by Google)      to German Spanish French Italian Portuguese Japanese Korean Chinese

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Loss Leader Strategy - The strategy of offering a product or service at a considerable discount and loss of profit in order to attract future business.