Placing - When a company has a new issue of its shares, either as part of an IPO (flotation) or after listing, it has two choices. It can have an "offer for sale" to the public at large or it can "place" the shares with institutions.In the 1980s there were lots of high profile new issues involving offers for sale, and some of them were done as tender offers where investors effectively had to bid for the shares.In recent years, offers for sale have been thin on the ground, with companies preferring to place shares with favoured institutions. This is partly because the costs of a placing are far lower than an offer for sale, and partly it is because in 1996 the Stock Exchange scrapped its rule requiring that new issues worth more than Ј50m should offer a proportion to the public.
Placing : when a company has a new issue of its shares, either as part of an ipo (flotation) or after listing, it has two choices. it can have an "offer for sale" to the public at large or it can "place" the shares with institutions.in the 1980s there were lots of high profile new issues involving offers for sale, and some of them were done as tender offers where investors effectively had to bid for the shares.in recent years, offers for sale have been thin on the ground, with companies preferring to place shares with favoured institutions. this is partly because the costs of a placing are far lower than an offer for sale, and partly it is because in 1996 the stock exchange scrapped its rule requiring that new issues worth more than Ј50m should offer a proportion to the public.