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Glossary > P > "Price Skimming" Definition

Price Skimming

A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment.

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Price Skimming - A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment.

Price Skimming : a product pricing strategy by which a firm charges the highest initial price that customers will pay. as the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment.